In terms of the “Big Two” companies, the things which have always excited me the most have never been the revamps, relaunches, rebrandings and reboots, but rather the new and untested directions: Marvel’s Epic and New Universe lines make great examples, as one was a roaring success which dwindled until it fizzled and the other never found its footing and spiralled, and yet … how equally exciting they both were! Because at least they TRIED something NEW. Epic, The New Universe, Vertigo, Milestone, Helix, CMX, Zuda, Minx, DC Focus, Paradox, Piranha, Grant Morrison’s Seven Soldiers, All-Star … something new - whether it succeeded or not - made it interesting, made it worth investing emotionally in a way a new costume, an updated origin and a slimmed-down backstory never will. DC’s top gun Dan Didio strikes me as a man who gets very excited about new ideas but has nothing in his character even remotely resembling the capacity to follow through on supporting and nurturing those ideas in an environment where they can take root and grow. It’s a shame that so many good ideas have started under his auspice and then fizzled without subsequent editorial attention, and that even if - despite the fact that he’s overseen something resembling this ‘revamp’ a few times before and it hasn’t taken yet - this thing succeeds, it’s unlikely to hold his attention long enough to grow into something worth all the hype…

In terms of the “Big Two” companies, the things which have always excited me the most have never been the revamps, relaunches, rebrandings and reboots, but rather the new and untested directions: Marvel’s Epic and New Universe lines make great examples, as one was a roaring success which dwindled until it fizzled and the other never found its footing and spiralled, and yet … how equally exciting they both were! Because at least they TRIED something NEW.

Epic, The New Universe, Vertigo, Milestone, Helix, CMX, Zuda, Minx, DC Focus, Paradox, Piranha, Grant Morrison’s Seven Soldiers, All-Star … something new - whether it succeeded or not - made it interesting, made it worth investing emotionally in a way a new costume, an updated origin and a slimmed-down backstory never will.

DC’s top gun Dan Didio strikes me as a man who gets very excited about new ideas but has nothing in his character even remotely resembling the capacity to follow through on supporting and nurturing those ideas in an environment where they can take root and grow. It’s a shame that so many good ideas have started under his auspice and then fizzled without subsequent editorial attention, and that even if - despite the fact that he’s overseen something resembling this ‘revamp’ a few times before and it hasn’t taken yet - this thing succeeds, it’s unlikely to hold his attention long enough to grow into something worth all the hype…

In terms of the “Big Two” companies, the things which have always excited me the most have never been the revamps, relaunches, rebrandings and reboots, but rather the new and untested directions: Marvel’s Epic and New Universe lines make great examples, as one was a roaring success which dwindled until it fizzled and the other never found its footing and spiralled, and yet … how equally exciting they both were! Because at least they TRIED something NEW. Epic, The New Universe, Vertigo, Milestone, Helix, CMX, Zuda, Minx, DC Focus, Paradox, Piranha, Grant Morrison’s Seven Soldiers, All-Star … something new - whether it succeeded or not - made it interesting, made it worth investing emotionally in a way a new costume, an updated origin and a slimmed-down backstory never will. DC’s top gun Dan Didio strikes me as a man who gets very excited about new ideas but has nothing in his character even remotely resembling the capacity to follow through on supporting and nurturing those ideas in an environment where they can take root and grow. It’s a shame that so many good ideas have started under his auspice and then fizzled without subsequent editorial attention, and that even if - despite the fact that he’s overseen something resembling this ‘revamp’ a few times before and it hasn’t taken yet - this thing succeeds, it’s unlikely to hold his attention long enough to grow into something worth all the hype…

In terms of the “Big Two” companies, the things which have always excited me the most have never been the revamps, relaunches, rebrandings and reboots, but rather the new and untested directions: Marvel’s Epic and New Universe lines make great examples, as one was a roaring success which dwindled until it fizzled and the other never found its footing and spiralled, and yet … how equally exciting they both were! Because at least they TRIED something NEW.

Epic, The New Universe, Vertigo, Milestone, Helix, CMX, Zuda, Minx, DC Focus, Paradox, Piranha, Grant Morrison’s Seven Soldiers, All-Star … something new - whether it succeeded or not - made it interesting, made it worth investing emotionally in a way a new costume, an updated origin and a slimmed-down backstory never will.

DC’s top gun Dan Didio strikes me as a man who gets very excited about new ideas but has nothing in his character even remotely resembling the capacity to follow through on supporting and nurturing those ideas in an environment where they can take root and grow. It’s a shame that so many good ideas have started under his auspice and then fizzled without subsequent editorial attention, and that even if - despite the fact that he’s overseen something resembling this ‘revamp’ a few times before and it hasn’t taken yet - this thing succeeds, it’s unlikely to hold his attention long enough to grow into something worth all the hype…

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